"This channel doesn't work for us" - Joe Glover

What this episode covers

The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.

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Frequently Asked Questions

How long is this episode of Marketing Meetup Podcast?

This episode is 15 minutes long.

When was this Marketing Meetup Podcast episode published?

This episode was published on April 27, 2018.

What is this episode about?

The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the...

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