This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags

Catch 22 is here! This is our debut, so it could be terrible... we'll let you be the judge. Welcome to Episode 1 of Catch 22: the marketing podcast from TwentyTwo Digital where Ashton Tuckerman and Mikayla Nicol turn down the noise and turn up the conversations that actually matter. In this episode, we're breaking down five marketing trends defining 2026, including:🤖 AI influencers: hype, helpful, or quietly unsettling? #Hashtags: dead, reborn, or just misunderstood?🔥 Plus: Rage-bait as a brand strategy, The offline marketing resurgence, and ChatGPT ads in Australia (early adoption play or wait-and-see era?)Finally, a little segment we call "UNspo", where we drag the campaigns that really needed another draft.Brands and campaigns we get into: Good Rituals (and the founder-led content playbook), the Dove Reddit campaign and its Real Bodies platform, Priceline Pharmacy's menopause campaign, and the industrial resin TikTok account we're secretly obsessed with.Hit play and let's catch up!🎧 Find us at twentytwodigital.com