This Founder 10x’d Her Sales using Genius Marketing | ft. Victoria Hajjar

If you’re still trying to sell to “everyone,” you’re losing to someone who chose to go deep on someone. Book a strategy call with The Sales Machine and we’ll help you own your niche, dial in your messaging, and turn your segment into a sales engine: 👉 www.thesalesmachine.com In this special episode, let’s go back to when I sat down with Victoria Hajjar—one of the sharpest minds I’ve ever met when it comes to positioning, segmentation, and messaging that sells. She’s built multiple growth programs, advised founders across industries, and has a sixth sense for how to actually get customers to say: “This brand is for me.” We unpack the psychology behind why most CRMs and SaaS tools succeed not because they’re better, but because they speak directly to one market. You’ll hear why founders fail by going too broad, how niche brands like Stanley Cups exploded, and why “trying to serve everyone” is a death sentence for startups. This is marketing and sales alignment at its best. And if you’ve ever struggled with growth, this conversation will fix your aim and your revenue. 💡 What You’ll Learn:Why the best CRMs win just by picking a niche (even if they’re all the same under the hood) How to create messaging that makes your ICP say, “Finally, someone gets me.” The difference between real positioning and just another landing page How one financial advisor 10x’d her business by serving only women in construction The “Stanley Cup Effect”: What it teaches us about segment psychology FAB Framework: How to talk to Geeks, Middle Management & Founders the right way Why going deeper into one segment can unlock millions Connect with Victoria HajjarWebsite: www.ugliventures.com/resources LinkedIn: https://www.linkedin.com/in/victoria-hajjar-66211618/ Instagram: https://www.instagram.com/ugliventures/?hl=en TikTok: https://www.tiktok.com/@ugliventures Facebook: https://www.facebook.com/tori.hajjar/ Connect with John RankinsWebsite: https://thesalesmachine.com/ Facebook: https://www.facebook.com/TheSalesMachineOfficial Instagram:https://www.instagram.com/thesalesmachine_official/ LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/ YouTube:https://www.youtube.com/@JohnRankinsOfficial