This Free Site Makes More Than His $10M Course (w/ Neville Medhora)

In today's episode, Neville Medhora (Swipefile, Copywriting Course, ex-AppSumo) joins Matt and Kolby to talk about how good copy delivered AppSumo's first $10,000 day, why his flagship Copywriting Course business is being eaten by AI while Swipefile.com is soaring, Neville's content workflow, and why selling software is dead in 2026.Timestamps:01:19 House of Rave and Dropshipping in High School03:21 Finding Copywriting and AppSumo's First $10K Day05:53 Copywriting Course Dying, Swipefile Soaring11:27 Brand, Style, and Standing Out From AI16:33 How Swipefile's Business Model Works18:44 Why Selling Software Is Dead22:51 The Hybrid Sponsorship Model That Actually Pays26:45 Custom Content and Evergreen Sponsorship Deals33:47 Acquired's $4.8M Pre-Rolls and B2B Ad Math35:57 Why Blogging Is Social Media Now37:15 Neville's Content Flow: Swipefile → Newsletter → Social40:43 Growing a Newsletter in 202645:00 Why Neville Won't Sell Claude Skills (Yet)52:34 Where To Find Neville📌 Resources Mentioned:The Gary Halbert Letters — https://www.thegaryhalbertletter.comWait But Why (Tim Urban) — https://waitbutwhy.com🔗 Connect with Neville Medhora:LinkedIn — https://www.linkedin.com/in/neville-medhora-654749/Swipefile — https://swipefile.comYouTube — https://www.youtube.com/channel/UCSN1tlH1nvAXkv9nnBCmfiQ🍿 Watch on YouTubehttps://www.youtube.com/@growletter