THIS is Making You Look Cheap (AUDIO ONLY)

If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem. You may be training them to do it. In this episode of the Fitz & Franson Show, Matt and Jay break down three ways contractors accidentally destroy their perceived value: • Taking too long to respond to new leads • Delivering the same forgettable sales presentation as everyone else • Dropping the price the second a homeowner pushes back You’ll learn why speed-to-lead sets the tone for the entire customer relationship, how a premium sales presentation separates you from the “guy in a truck,” and what to say when a homeowner tells you another contractor is cheaper. The goal is not to become the lowest-priced option. It is to communicate enough value, trust, and professionalism that customers understand why you are worth more. Stop selling materials. Stop defending your price. Stop training customers to treat you like a commodity. Book a FREE AUDIT with Powrful Media: https://powrful.com Powrful Media helps multi-location home improvement operators and companies with sales teams build scalable marketing systems, improve lead flow, and create stronger alignment between marketing and sales. 🎧 LISTEN ON: YouTube: https://www.youtube.com/@fitzandfransonshow Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403 Audible: https://a.co/d/0a9gxjs0 #ContractorBusiness #HomeImprovement #SalesLeadership #ContractorSales #BusinessGrowth #GeneralContractor #HomeServices #FitzAndFransonShow