PODCAST · business
The Fitz & Franson Show
by Fitz and Franson
The Fitz and Franson Show is a bold, no-fluff podcast where two business leaders break down real-world strategies for success, marketing, and growth. With raw conversations and practical takeaways, it’s designed to motivate builders, challenge mindsets, and deliver value without the BS. 👇🏼 CHECK OUT OUR WEBSITE 👇🏼 https://fitzandfransonshow.com
Episodes
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The Powr of Upselling: How to Increase Revenue Per Appointment
Home improvement companies are watching lead costs rise—and many owners immediately blame marketing. But the bigger problem may be what happens after the appointment is booked. When a homeowner asks about one project and the sales rep only quotes that single project, the company may be paying the...
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THIS is Making You Look Cheap (AUDIO ONLY)
If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem. You may be training them to do it. In this episode of the Fitz & Franson Show, Matt and Jay break…
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If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)
Every home improvement business starts with someone who is great at the craft. The best salesperson. The best installer. The best problem solver. The person who knows the product better than anyone else. That’s what gets the business moving. But eventually, that same strength becomes the ceiling....
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Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)
Sales blames marketing. Marketing blames sales. And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear. In this episode of The Fitz & Franson Show, Fitz and Franson break down the blame game that happens inside growing home service companies…
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Dad Taught Me More Than Sales
In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life. After decades in outside sales, Pop shares timeless wisdom about earning trust, serving customers, handling...
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3 AI Tools Every Contractor Should Be Using in 2026
Most contractors think a slower market means they need more leads. They're wrong. Slower markets expose operational debt. The CRM cleanup you delayed. The follow-up process that's inconsistent. The sales training that never happened. The managers who were promoted but never taught how to lead. In...
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Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)
Most contractors are nervous right now. Lead flow feels different. Homeowners are hesitating. Competition feels tighter. But here's the truth... Slower markets don't create problems. They expose them. In this episode, Fitz and Franson break down: ✅ Why smart operators actually benefit from slower...
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How Contractors Scale Smarter: Jonathan Weinberg
Most contractors don’t have a lead problem. They have a follow-up problem, a data problem, and a systems problem. In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down with Jonathan Weinberg, Founder and CEO of Builder Prime, to talk about what home improvement...
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You're Losing 41% of Your Revenue After Hours
Most home improvement companies don't have a lead problem. They have a response problem. In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are…
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Why Agencies Fail Multi-Location Contractors
Most marketing agencies know how to run ads. Very few understand how multi-location home improvement companies actually scale. In this episode, Fitz and Franson break down why so many operators hit a growth ceiling even while lead volume increases. They unpack: • Why lead volume can hide...
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3 Signs You’re the Problem
The hardest conversation in business isn’t with your team... It’s with the person in the mirror. In this episode of The Fitz & Franson Show, Fitz and Franson break down why so many business owners become the biggest bottleneck in their own company. If your team can’t make decisions without you……
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The Leadership Mistake that's Destroying your Sales Team
Most leaders think their team needs more pressure... But what if the real problem is that your leadership style is quietly destroying their confidence? In this episode of the Fitz & Franson Show, Fitz and Franson break down the leadership blind spot that shows up inside call centers, event teams,...
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Why More Sales are Killing your Company
If your business is broken… more sales will destroy it faster. Everybody says “just sell more.” But what happens when your sales team outruns your ability to actually deliver? In this episode of The Fitz & Franson Show, Fitz and Franson break down the hidden metric quietly destroying businesses...
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Top Performers Are Leaving in 2026... Here’s How to Stop It
Your best employees aren’t leaving for more money… they’re leaving because of mistakes leaders don’t even realize they’re making. This episode of The Fitz & Franson Show hits different because it’s not theory. It’s not hype. It’s not recycled leadership advice. This is built on real mistakes we...
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How to Grow a Regional Business Without Losing Your Culture | Telisha Day
What does it really take to grow a business without losing your culture, your family, or yourself? In this episode of The Fitz & Franson Show, Fitz and Franson sit down with Telisha Day, Sales & Marketing Manager at Sullivan Concrete Coatings, to talk about the power of ownership mentality…
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🚨 How Asking Better Questions Turns “Too Expensive” Into a Yes
“Price Is Too High” Isn’t Rejection... It’s a Signal Most sales reps hear “that’s too expensive” and immediately go into defense mode. That’s exactly where they lose the deal. In this episode, Fitz and Franson break down why objections like “price is too high” aren’t rejection... they’re actually...
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Free Leads Are Everywhere… You’re Just Not Doing This
Free leads aren’t gone… you’re just not using the right strategy. In this episode of the Fitz & Franson Show, we break down the real playbook for generating high-quality leads without spending a dollar. From old-school canvassing strategies like the cloverleaf method to modern digital tactics…
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The Wildest Sales Story We’ve Ever Heard (With Bob Camire)
The craziest sales story you will EVER hear! Fitz goes way back with Bob Camire...and this conversation delivers. From building Bath Experts into a multi-state powerhouse to leading high-performance sales teams, Bob breaks down what actually builds winning cultures… and shares the most insane...
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The Brutal Truth About Scaling a Business with TJ Moon (Nobody Talks About This)
Most entrepreneurs don’t fail because of bad ideas—they fail because they build chaos instead of structure. Fitz and Franson break down the mindset, systems, and leadership shifts required to actually scale without burning out. What’s your take—are most businesses scaling… or just surviving? 🚀...
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The 4 Questions That Unlock Every Sale (Most Businesses Ignore #1)
Most business owners think sales are about persuasion. They’re wrong. Every customer is quietly asking four questions before they buy... and if your marketing or sales process doesn’t answer them, you’re losing deals without even realizing it. In this episode, Fitz & Franson break down the real...
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From the Berlin Wall to Building an Empire: The Jim Williams Story
Most entrepreneurs dream about selling their business and retiring. Jim Williams actually did it. After building companies across multiple states and selling them, he retired at 52 and moved to Arizona to play golf. Three months later… he started another company. In this episode, Jim breaks down...
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The “F-Word” Contractors Avoid… and It’s Costing You Deals | Jennifer Hatcher
Financing isn’t a “cost.” It’s a sales tool—and if you’re not making payments normal early and often, you’re losing margin and leaving deals on the table. Jennifer Hatcher breaks down the sales process shift, how to handle price objections, and why “take rate” matters more than approval rate.…
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The Hard Truth About Scaling a Dealer Network with Jake Thomas
Building a network that scales isn’t about hype... it’s about standards, leadership, and the people you trust to carry the flag. In this episode, Penntek VP of Sales Jake Thomas talks real leadership lessons from scaling a national dealer network, why “work-life balance” is mostly a myth, and…
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The Silent Killer Isn’t the Market… It’s You.
The Silent Killer in Your Business (It’s Not the Economy) You’re blaming leads. You’re blaming price shoppers. But the real leak in your business? Your team. In this episode, we break down how toxic high performers, poor training, and lazy hiring quietly destroy growth—and how to build your own...
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Jimmie Keas: The Relentless Entrepreneur
What does it take to walk away from corporate security and build multiple home service businesses? Jimmie Keas did it... and he didn’t look back. From Keas Concrete Coatings to Gutter Helmet Denver to Roof Maxx, Jimmie breaks down trust, marketing, leadership, family support, and why “the…
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Most Contractors Will FAIL This Spring... Here’s Why!!
Spring is coming fast... and for contractors, this market is anything but normal. Some regions are on fire. Others are ice cold. And if you’re using the same sales, marketing, and pricing strategy everywhere, you’re already behind. In this episode of The Fitz & Franson Show, we break down: - How…
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The Leadership Code: Understanding Your Style, Knowing Your Strengths, and Leading Your Team
Most leaders don’t choose how they lead, they default. And that’s where friction, burnout, and stalled growth begin. In this episode of The Fitz & Franson Show, we break down The Leadership Code.... how to understand your natural leadership style, identify your real strengths, and adapt to what...
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Bigger Before Better: Shaun Hilgart
Most businesses don’t fail because they can’t grow... they fail because they grow before they’re ready. In this episode, we sit down with Shaun Hilgart, owner of White Cloud Concrete Coatings, to unpack why getting better before getting bigger is the difference between sustainable growth and...
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Everyone Says Facebook Ads Are Dead. They’re Wrong.
Facebook is “dead”… until you look at the data. 👀 Returning guest Justin Plante from Epic Concrete Coatings (based in Fargo, ND expanding into SD) is back to break down how lead sources really evolve... and why shutting off legacy channels like Facebook is usually a mistake. We cover: - Why...
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Brainwash Yourself or Stay Stuck
You're already brainwashing yourself... The question is whether it’s working for you or against you. In this episode of the Fitz & Franson Show, we break down why willpower keeps failing—and how to intentionally reprogram your behavior using behavioral science, emotional leverage, and systems…
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Comfort is a Lie!
Comfort feels good. It also quietly kills growth. In this episode of the Fitz & Franson Show, we break down one of the biggest lies in business, leadership, and life: 👉 that comfort is the goal. Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team. Very few are...
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The February Ghost
February doesn’t kill your goals with a bang — it kills them with a whisper. In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I...
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February Failure: Why Goals Die in January
January is loud. February is honest. In this episode of the Fitz & Franson Show, Fitz and Franson break down the quiet February failure, the moment most people don’t quit their goals… they just slowly drift back into old habits. This conversation goes deeper than motivation and resolutions. It’s...
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Mission, Vision, Values: Your 2026 Playbook
Most businesses don’t fail because of lack of effort. They fail because of lack of clarity. In this episode of the Fitz & Franson Show, we break down why mission, vision, and values aren’t corporate buzzwords... they’re the operating system behind companies that scale without breaking. If you’re...
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Christmas Week 2025: The Lessons We’re Carrying Into 2026
Christmas week has a way of quieting the noise... just enough to hear the truth. In this episode, Fitz and Franson reflect on 2025 without hype, resolutions, or pretending it was perfect. They talk honestly about what worked, what didn’t, the lessons that kept showing up, and what they’re...
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Episode 6: The Plan is Built. Now Let’s Execute it in 2026!
The Plan Is Built. Now Let’s Execute It. Gut is good — if it’s based on fact. Once you have enough facts, you have a really educated gut. In Episode 6 of the Dealer Growth Series, Fitz & Franson break down what happens after the plan is built — the part most owners skip: monitoring, adjusting…
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Episode 5: What You Measure Improves Growth
If you’re still running your business on gut feel, you’re guessing. Fitz & Franson break down the daily/weekly/monthly scorecards that keep marketing and sales aligned.... and how to coach to numbers so performance improves predictably. Most owners don’t have a sales problem or a marketing…
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Episode 4: Plan for Growth in 2026
Most sales problems aren’t sales problems. They’re leadership problems. In Episode 4 of the Dealer Growth Series, Fitz & Franson walk through how to prepare your sales leadership and sales team for growth before the pressure hits. You’ll learn: The KPIs sales leaders should track daily How...
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Bill Fay Reveals the Hidden Keys to Client Success (Scared Money Don’t Make Money)
In today’s episode, Fitz & Franson bring on Bill Fay, one of the earliest Powrful Media team members and a veteran account manager who’s seen the entire evolution of Facebook and Google ads from 2020 to today. Bill shares: • Why competition in home improvement has skyrocketed • Why creative…
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Episode 3: The Financing & Marketing Blueprint Every Contractor Needs for 2026
In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth: 🔥 Finance Integration • Consumer affordability data • Why cash-only strategies cost jobs • The psychology of payments • Simplifying programs for your sales team 🔥...
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Episode 2: Your 2026 Roadmap
Episode 2 is OUT NOW! Building Your 2026 Roadmap: Reverse Engineering for Success Most owners pick a number and hope. Smart owners reverse engineer it. In this episode, Fitz & Franson break down how to create a real, predictable roadmap for 2026 by starting with your profit goal and working...
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Week 1: Planning & Budgeting for Growth — The Numbers Every Dealer Must Know
Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably. In this episode, we break down the real foundation of business growth: planning and budgeting with…
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Stop Scaring your Customers! 😱 AJ Wilson
Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down. Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing...
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Steve Dodge: Building Culture, Letting Go of Control & Creating a Business That Lasts
What does it really take to build a business that outlives you? In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship. Steve started as a painting contractor at 38...
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Pick Up the Shovel | The Mindset Every Leader Needs When Everything Falls Apart.
When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel. In this episode, Fitz & Franson talk about what it really means to take ownership when things get hard. From burnout and frustration to the mental traps that keep us stuck, this...
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You Can’t Outwork Chaos | Emotional Intelligence for Real Leaders
In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football Syndrome” that makes us fake-listen, to why slowing down is the real leadership superpower, this...
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FFS - Setting Goals
Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business.…
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FFS - What makes a GREAT AD
What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner’s mindset to crafting offers with urgency, clarity, and emotion, they reveal the formula that...
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FFS - Insights from Liz (DiStefano Concrete Coatings)
In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts. Liz shares her journey from running a Chamber of...
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FFS - What Makes a Great Meeting
💡 Most meetings suck—but they don’t have to. In today’s episode of the Fitz & Franson Show, we break down what makes a meeting actually worth it: clarity, engagement, accountability, and structure that drives momentum instead of draining energy. If your meetings feel like a waste of time, this...
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ABOUT THIS SHOW
The Fitz and Franson Show is a bold, no-fluff podcast where two business leaders break down real-world strategies for success, marketing, and growth. With raw conversations and practical takeaways, it’s designed to motivate builders, challenge mindsets, and deliver value without the BS.
👇🏼 CHECK OUT OUR WEBSITE 👇🏼 https://fitzandfransonshow.com
HOSTED BY
Fitz and Franson
CATEGORIES
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Frequently Asked Questions
How many episodes does The Fitz & Franson Show have?
The Fitz & Franson Show currently has 64 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Fitz & Franson Show about?
The Fitz and Franson Show is a bold, no-fluff podcast where two business leaders break down real-world strategies for success, marketing, and growth. With raw conversations and practical takeaways, it’s designed to motivate builders, challenge mindsets, and deliver value without the BS. 👇🏼 CHECK...
How often does The Fitz & Franson Show release new episodes?
The Fitz & Franson Show has 64 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Fitz & Franson Show?
You can listen to The Fitz & Franson Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Fitz & Franson Show?
The Fitz & Franson Show is created and hosted by Fitz and Franson.
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