This Is Strategy with Seth Godin

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. He writes one of the most popular daily blogs in the world and has given 5 TED talks. Top 3 Value Bombs 1. Authenticity is dramatically overrated. Authenticity is for friends while consistency is for professionals. You should not sign up to do something that you hate. People don't want to buy the authentic you, people want to buy the consistent, professional you. 2. Strategy isn't tactics, a permanent plan or a guarantee. Strategy is a philosophy of becoming. It requires us to see the world as it is and to imagine how we want to change it, who is it for and what is it for. 3. If you are trying to reach everyone, you will fail. The key is activation not attention. You just need to reach someone. Check out Seth's blog for videos and links - This is Strategy Sponsors HubSpot Breeze is HubSpot's collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more ZipRecruiter Let ZipRecruiter find top talent for your roles — in no time at all. Go to ZipRecruiter.com/fire right now to try it for free Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details