This Is Why Patients Don’t Understand You / Chiropractic Results Tiers

Send us Fan MailToday’s Twisted Toast starts as a live wig unboxing (yes, really)… and then turns into a full-send rant + strategy session on:Why scripts aren’t “cringe,” they’re confidenceThe problem with PI ego (and forgetting how to sell to real humans)Why “non-chiros” can still be the biggest advocates for chiropracticA plain-English breakdown of ChiropracticResults tiers (Freemium → Utility → Premium SaaS → Hype Accounts)The core money mindset: money isn’t real, but lifetime value isWhat it takes to scale: hiring closers, follow-up, and disciplineIf you’re building a practice, a platform, or a bigger mission—this one’s chaotic, hilarious, and weirdly tactical.00:00 Live intro + “Twisted Toast” chaos begins 00:15 Packaging praise + “don’t ship to my office” 01:07 Today’s menu: PI drama + Hype Accounts week recap 01:31 Wig visions + “did you have a plan?” 02:03 Wig #1 reveal + “Paula Ruffin hair” 02:16 “Sex butter” tangent (yep) 03:30 Wig #2 reveal (pink) + poll idea 04:18 Mic / audio setup quick note 04:41 Red Light promo + “MyRedLightSpecial.com” 05:45 Evan Katz / PI guy rant starts 06:12 Toast’s take: why scripts matter 07:09 “Stop explaining the whole machine” (make it digestible) 08:15 Don’t belittle non-chiros + advocates matter 09:07 Why scripts + tonality + selling matter 10:18 Four Agreements: “don’t take it personally” 11:03 Anger as fuel vs love as fuel 13:25 ChiropracticResults origin: testing AI + SEO lift 13:54 What a “Hype Account” actually is (third-party ads/social proof) 14:26 Freemium → Utility ($119) explained 14:47 Premium SaaS ($500+) + AI tethering to EHR + HIPAA/BAA mention 16:53 “AI recommendations” tracking + feeding the machine 17:56 Toast: “I’d rather pay for AI to pull from notes” 19:34 Hype accounts paused until February 20:00 ARR explained + valuation talk 20:11 “Money isn’t real” mindset 21:29 Give to get + LTV vs “dollar today” 22:40 What success actually means (happy + impact + money) 26:02 $396K sales rep post + commission math 27:23 PI post blowback + Shay Ridge story + Dexter got lost 30:34 “If you can’t close me, you can’t get hired” 31:00 Chiropractors doing marketing: expertise + 10,000 hours 34:18 Toast’s pricing idea: make AI tier more accessible 36:02 Value stack logic: not cheaper, more valuable 36:56 “People want something they can read” (simplify the doc) 38:50 Toast raises prices (+$10K/yr) 39:14 Trip to South Carolina + hiring sales reps soon 39:48 Ask for reviews + closeout + red light CTAThe #1 Chiropractic Growth Coordinator TheSpizz.comChiropracticResults.com