This Popular Basketball YouTuber is a Platform Company Too

from Sporticast · host Sportico

Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on December 23, 2025.

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