This Rancher is Reshaping the Fashion Industry | Jeanne Carver | Shaniko Wool Company & Responsible Wool Standard

In this episode of the Powerful Ladies Podcast, Jeanne Carver shares how a devastating phone call about wool sales sparked her 25-year mission to revitalize American-made wool. Founder of Shaniko Wool Company, Jeanne’s story weaves together sustainability, entrepreneurship, and leadership in agriculture. She talks about creating new income streams for family ranchers, collaborating with brands like Ralph Lauren and Patagonia, and how regenerative ranching is transforming local economies and environmental impact. This inspiring conversation dives into what it means to lead with purpose, take bold action, and stay committed even when the odds are stacked against you. Jeanne is redefining success in business and sustainability, and her story will motivate you to take the next step in your own purpose-driven career. 00:00 - The Global Shift That Changed Everything 03:00 - Losing the Wool Market and Choosing to Act 06:00 - From Athlete to Rancher: Where Tenacity Comes From 10:00 - Creating a New Market for American Wool 13:00 - Collaborating with Local Artisans and Textile Makers 16:00 - Why Regenerative Agriculture Matters for Climate Action 20:00 - Building a Community Around Purpose-Driven Work 23:00 - Ralph Lauren, Patagonia, and the Power of Partnerships 26:00 - The Birth of the Responsible Wool Standard 29:00 - How Jeanne’s Team Measures Positive Climate Impact 33:00 - The Business Case for Regenerative Ranching 38:00 - Building a Scalable Model for Sustainable Agriculture The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices