EPISODE · Nov 5, 2019 · 46 MIN
This Wall Street Journal Cartoonist Can Get A Meeting with Anyone
from Live Your Edge Podcast · host gilbert joa, stu heinecke
Things we will cover in the episode:What is contact marketing?What makes a great business card?How did a client achieve a 300% ROIOffline to Online lead nurturingDigital persistence and retargeting campaignsWhat are the elements of a great pocket campaign?The math behind a 69,500,000% ROILanding a helicopter on Johnny Cash’s front lawn with tapesHow to leave a lasting impression on people?How to get a meeting with anyone?And More! Website:https://stuheinecke.comBooks:How to Get a Meeting with Anyone: https://www.amazon.com/How-Get-Meeting-Anyone-Marketing-ebook/dp/B019WQU7YQGet The Meeting: https://amzn.to/34FGmiL
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What this episode covers
Stu Heinecke is the pioneer of a new breed of marketers. He calls them 'Contact Marketers.' In a world where a 25% response rate from a marketing campaign would be acceptable, in Stu's world that is primitive and outdated. His campaigns for clients have consistently reached 70%, 100%, and even an unheard of 300% response rate. One of his clients even managed to get a deal that yielded a return on investment of 69,500,000%. That's 69 MILLION PERCENT. No sleazy tactics or tricks, just genuine connection and breakthrough to even the hardest people to reach. We are talking celebrities, CEOs, heads of state, and more!
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This Wall Street Journal Cartoonist Can Get A Meeting with Anyone
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