Thom Skarzynski on Artist Development, Album Strategy, Streaming Myths & Superfan Strategy // #073

from heartdea13r w/ chr1stoph3r g0nda · host V13 Media Group

heartdea13r Podcast w/ chr1stoph3r g0nda // Episode 73 // Thom Skarzynski (Happiness. Marketing)SummarySeasoned industry vet, Reorcd Label mainstay, and founder of Happiness. Marketing, Thom Skarzynski, explores the evolving landscape of the music industry, artist development, and the importance of mindset, luck, and authenticity in success. Thom Skarzynski shares his extensive experience in the music industry, emphasizing the importance of physical media, artist marketing strategies, and fostering genuine fan relationships. Discover practical tips on how artists can leverage physical products, chart strategies, and authentic engagement to build a sustainable career.Key TopicsThe importance of mindset and resilience in the music industryHow luck, timing, and hustle influence successStrategies for artist development and fan engagementPhysical media as a revenue and marketing toolChart strategies involving physical productsAuthentic fan engagement and relationship building

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This episode is 1 hour and 23 minutes long.

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This episode was published on April 27, 2026.

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