Thomas Barta - The secrets of Marketing Leadership

In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone.   Who is Thomas Barta?   Thomas Barta is the world’s leading expert on marketing leadership.   A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer's success. No wonder some call him: The Marketers’ Coach.   He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.