Thought Leadership, PR Strategy, and Executive Visibility Tips with Katie Radel

In this episode of Dose of Social, we sit down with Katie Radel, CEO and founder of Ripple Consulting Group, to talk about what it really takes to build visibility as a leader in today’s crowded digital space. Katie shares her journey from a decades-long corporate career in PR and communications to launching her own firm—and how a pivotal “midlife awakening” led her to niche down and focus on executive visibility.We dive into how founders and leaders can clarify their messaging, step into thought leadership, and use PR strategically (without feeling overwhelmed or inauthentic). From understanding your “zone of genius” to leveraging both owned and earned media, this episode is packed with actionable insights for anyone looking to grow their brand and influence.Here’s what we’re diving into:Katie’s transition from corporate PR to entrepreneurshipWhy clear messaging (who you help, problem, result) is everythingWhat PR actually looks like for small businesses and foundersSimple ways to start building visibility this weekThe difference between owned, earned, and paid mediaEasy LinkedIn strategies for thought leadership (without long-form overwhelm)How PR and social media work together to amplify your brandWhy overcoming imposter syndrome is key to showing up and being seenConnect with Katie Radel:Website: https://rippleconsultinggroup.comLinkedIn: https://www.linkedin.com/in/katie-radelConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!