Thoughts on New Pharma Marketing Guidelines

Host: Bruce Japsen Guest: Joseph Heyman, MD Drug industry marketing, a long controversial aspect of a physicians' practice and life, may perhaps be experiencing its tightest guidelines yet. Dr. Joseph Heyman, chair of the American Medical Association board of trustees, tells host Bruce Japsen about his thoughts on the new voluntary pharmaceutical industry guidelines on marketing and gift-giving to physicians, signifynig a departure from prior practices.