Threads of Sustainability: Kat Dey Weaves Ethical Business Practices into Innovation

In this enlightening conversation, Kat Dey, co-founder and president of Ettitude, discusses the company's commitment to sustainability and innovation in the textile industry. She shares insights on the importance of B Corp certification, the challenges of greenwashing, and the shift in business strategy during the COVID-19 pandemic.Kat emphasizes the need for transparency and ethical practices in business, as well as the potential of bamboo textiles to revolutionize the market. The conversation highlights the balance between quality and affordability, and the significance of company culture in driving a mission-focused organization.🚀 ABOUT USWe help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning.We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.