Three Important Weekly Tasks for Amazon PPC

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself. We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization. If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Intro 01:48 - Who Dan Head is and how he approaches Amazon PPC 04:12 - Why Amazon PPC doesn’t work in isolation 07:05 - The biggest mistake sellers make when optimizing ads 10:02 - What N-gram analysis actually reveals (beyond keywords) 14:35 - How to identify non-converting spend correctly 18:20 - When NOT to negate keywords (and why sellers overdo it) 22:10 - ACOS Power Ratio explained in simple terms 26:05 - PPC data vs listing problems: how to tell the difference 30:12 - Why creative and images break or scale PPC performance 34:05 - Full-funnel thinking: connecting ads, listings, and intent 38:20 - How top agencies think about scaling Amazon PPC 45:10 - Wrap-up & key takeaways 🦡 Resources & Links 🦡 ⁠GET AD BADGER ⁠➡️ Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is ⁠Dan Head⁠ of AMZ Elite ⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠ ⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠ ⁠The ACOS Power Ratio for Amazon PPC⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ ⁠Subscribe to our newsletter⁠ ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Dan Head Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno