Three Lessons From The Life of Lord Rama | HG Vaisesika Dasa | LSE | 26 Mar 2026

As I was driving over here to your famous school of economics, I was thinking about opportunity cost. Because, of course, any choice we make leaves something aside; at its most advantageous, we can then compare what we took to what we left behind. The first principle that I’m taking from this to give to you as a practical matter for your lives is: guard your attention. In the book The Four Questions that I wrote recently, I talk about the difference between what we call ROI and ROA. What is ROI? Everyone knows that in an economics school. But what’s ROA? It’s Return on Attention. There is a way in which we have to guard our attention. Have you ever heard the saying, 'Where attention goes, energy flows'? There is a way in which we can be attracted by many things in this world. 'All that glitters is not gold', and this very much connects to the golden deer of Mārīci. We may see something that appears to be of value, we have to be very guarded to make sure that we’re actually getting value. What’s more, our attention is our most important asset, and where we place our attention gives us our most important return in life. If you think about it even more decisively, you can see that our only true asset is our attention. Because we are conscious beings, whatever material assets we have will come and go. My spiritual master, Śrīla Prabhupāda, once gave a lecture at a Rotary Club and gave a simple story. It was an analogy. He said there was a man who took advice from his investment consultant about investing in a particular stock. It was such a great opportunity, he thought, that he put everything he had into it. By the afternoon, the stock had doubled, tripled, quadrupled. His broker called him and said, "Now you are a crorepati. You've made it into the wealthiest level." And the investor was extremely happy. Then, near the end of the day after the markets had closed, the broker called back and said...(0:11:26) ------------------------------------------------------------ To connect with His Grace Vaiśeṣika Dāsa, please visit https://www.fanthespark.com/next-steps/ask-vaisesika-dasa/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://vaisesikadasayatra.blogspot.com/ ------------------------------------------------------------ Add to your wisdom literature collection: https://iskconsv.com/book-store/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://www.bbtacademic.com/books/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 https://thefourquestionsbook.com/?utm_source=youtube&utm_medium=video&utm_campaign=launch2025 ------------------------------------------------------------ Join us live on Facebook: https://www.facebook.com/FanTheSpark/ Podcasts: https://podcasts.apple.com/us/podcast/sound-bhakti/id1132423868 For the latest videos, subscribe https://www.youtube.com/@FanTheSpark For the latest in SoundCloud: https://soundcloud.com/fan-the-spark ------------------------------------------------------------ #lordrama rama#spiritualawakening #soul #spiritualexperience #spiritualpurposeoflife #spiritualgrowthlessons #secretsofspirituality #vaisesikaprabhu #vaisesikadasa #vaisesikaprabhulectures #spirituality #bhaktiyoga #krishna #spiritualpurposeoflife #krishnaspirituality #spiritualusachannel #whybhaktiisimportant #whyspiritualityisimportant #vaisesika #spiritualconnection #thepowerofspiritualstudy #selfrealization #spirituallectures #spiritualstudy #spiritualquestions #spiritualquestionsanswered #trendingspiritualtopics #fanthespark #spiritualpowerofmeditation #spiritualteachersonyoutube #spiritualhabits #spiritualclarity #bhagavadgita #srimadbhagavatam #spiritualbeings #kttvg #keepthetranscendentalvibrationgoing #spiritualpurpose