Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools)

PromoTix University Podcast – Episode 2 🎙️ Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools) – with William RoyallIn this second episode of PromoTix University, host William Royall reveals three powerful online tools you can start using today to drive more ticket sales for your events. From automating personalized engagement to leveraging data for smarter artist bookings, this episode is packed with actionable insights that will help you grow your events and maximize your ROI.You’ll learn how to use Influencity to launch scalable influencer campaigns, how ManyChat can turn your DMs into high-converting marketing funnels, and how PromoTix’s Spotify Artist Insights tool can help you book artists that your audience actually listens to—ensuring your lineup sells. Plus, William shares two bonus strategies for tracking influencer performance and building out a winning ambassador program using PromoTix.If you're serious about improving your marketing, boosting attendance, and making smarter, data-driven decisions—this episode is a must-watch. 🚀🎧 Watch & discover the tools used by top event creators to grow ticket sales and fan engagement.🔗 Links to tools mentioned in this episode:InfluencityPromoTix AmbassadorsManyChatSpotify Artist InsightsGoogle UTM Link Builder📖 Chapters00:00 - Unlocking Success: Three Innovative Event Marketing Tools00:39 - Introduction to PromoTix University Episode 201:28 - Harnessing Influencer Marketing for Ticket Sales02:05 - Event Marketing Tool #1: Influencity03:01 - Activating Influencers for Ticket Sales03:45 - Tracking Influencer Performance and Measuring ROI04:35 - Incentivizing Influencers to Sell More Tickets05:13 - Building an Ambassador Program with Influencers on PromoTix06:36 - Supporting Influencers for Success07:16 - The Power of Influencer Marketing07:43 - Event Marketing Tool #2: Manychat09:05 - Automating Personalized One to One Engagement for Events09:49 - Transforming DMs into a Notification Channel10:33 - Automations in Manychat that Increase Event Ticket Sales11:25 - Why DM Personalized Automation Works So Well12:32 - Event Marketing Tool #3: Spotify Artist Insights (By PromoTix)12:49 - Navigating the Challenges of Talent Buying13:08 - Unlocking Audience Insights with Listener Data on Spotify13:46 - Leveraging Data for Smarter Booking Decisions14:45 - Understanding Artist Popularity and Market Trends15:11 - Leveraging Data for Event Lineups16:08 - Wrapping Up This Episode of PromoTix University💻 Follow meYouTube: https://www.youtube.com/@williamroyalljrTikTok: https://tiktok.com/williamroyalljrInstagram: https://www.instagram.com/williamroyalljrFacebook: https://www.facebook.com/williamroyalljrLinkedIn: https://linkedin.com/in/williamroyalljrWebsite: https://www.promotix.com/