Three New Ways to Think About Your Competition

Have you ever thought to yourself, “There’s too much competition in this niche,” or “I’m too late to find success with this,” or “Everyone else does this better than I can”? We’ve all had those thoughts at one time or another, and it all starts with how we think about the competition. A few weeks ago, I received an email from a subscriber who wondered if she was making a mistake by promoting her potential competitors. Would it take away from her sales down the road? Would she lose customers? That got me thinking about what it means to compete with one another in business, and why we often see competition as a bad thing when in fact, it’s the opposite. In this episode, I’m challenging you to change how you think about the competition. I’ll give you three new perspectives to try on, along with some real-world examples to show you how each of them can actually improve your business. Prefer a transcript? Here you go! What you’ll learn in this episode: How to grow your reach and your income by turning competitors into collaborators Why having competitors in your niche is actually a good thing How your competitors can inspire you to do better Resources mentioned: Six-Figure Systems: Start a one-week all-access-pass trial today for just $7 Karon Thackston teaches you how to use words more effectively Kelly McCausey builds communities through content Liz Wilcox wants to help boost your email marketing skills Amy Harrop has some brilliant ideas for creating low-content products Debbie Gartner is a master of SEO Sue Painter has a wealth of information in a wide variety of business models and niches Angela Wills wants you to design a business around your life instead of the other way around Jeff Herring helps you turn content into profits Tracy Roberts and Susanne Myers create rebrandable content for your blog, email, and other publishing needs Connie Ragen Green believes in giving back to her community as a way of growing her business