Three Practices Reveal Where Your Optical Is Leaking Profit

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of Rosato Family Eyecare LLC) and Dr. Brian Abert (Founder of Vista Eye Care and Member of the AOA & COA), to discuss what happened when each of their practices took a deeper look at their optical performance. Their practices are different in size, market, and stage of growth. But each of them recently went through a retail optimization initiative focused on frame profitability, board space, pricing strategy, managed care reimbursement, team training, and optical performance. And what they found was hard to ignore.