Throwback: Jason Gearld on Product That Sells, and Hiring Right

Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit. Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.What you will learn:A simple spec approach that makes bars easier to sellHow to merchandise new parts without turning into a discount binCustomer experience moves that increase repeat visitsHow to write job posts that attract riders and not just resumesWhy dealers should adopt a product storyteller inside partsConnect with Jason:Phoenix Handlebars: https://phoenixhandlebars.comLinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.comWatch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: MotoHunt Dealers https://dealers.motohunt.com