Throwback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike Shaug

In this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships.We break down:Why paid search still outperforms “list it on a marketplace and hope”How to structure campaigns around inventory-level intentHow to avoid wasted spend from broad targeting and irrelevant queriesHow to use first-party dealer data to find more buyers (and re-market service/gear)YouTube strategy: skippable vs non-skippable, video length, and funnel placementWhy ad copy relevance + landing page alignment matters more than most dealers realizeIf you want more leads that actually convert — and fewer clicks that waste budget — this episode will help.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Mike: https://www.linkedin.com/in/michael-shaug-80925920/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠