Throwback: Stop Chasing Facebook Likes. Here's What Actually Grows a Dealership. | Joe Iribarren, Beyond Creative

This is a throwback, and the lessons are arguably more relevant now than when we recorded it.In this conversation with Brian Croft, Joe breaks down why dealers keep measuring the wrong things on social media, what actually drives growth, and the single most underused tool he sees across nearly every dealership he walks into.If your dealership posts on social media and you are not sure if any of it is working, this one is for you.What we cover:Why branding and marketing get dismissed as fluff, and the surgeon analogy that explains why that is a mistakeThe hard truth about Facebook likes: why chasing them is a waste of your timeWhy posting pictures of your customers does almost nothing for your next potential customerWhat happened when Facebook went pay-to-play around 2015 and 2016, and why your follower count stopped matteringThe fishing industry case study: growing a page from 14,000 to 170,000 likes and what actually drove the valueWhy consistency in your marketing pays off more than almost anything elseThe Facebook group strategy that 99% of dealerships are completely ignoringWhy Facebook groups generate more meaningful interaction than your business page ever willThe crunchy mom group example that explains exactly why niche, local, passion-based groups workWhy powersports is the perfect industry for a dealership group: local plus passionThe difference in tone between a page and a group, and why people let their guard down in groupsSelling a lifestyle versus selling a product, and where each one belongsWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Joe Iribarren: ⁠https://www.linkedin.com/in/beyondcreative/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠