Ticketing In The Shadows: How SoFi Stadium Crafts A Seamless Fan Journey

from Fandom Unpacked · host Situation

Ticketing works best when it disappears, and that’s exactly why we wanted this conversation. We’re joined by Andrew Bragman, VP of Ticket Operations for SoFi Stadium, YouTube Theater, and Hollywood Park, to unpack what it takes to deliver a seamless fan experience for everything from NFL crowds to global pop tours and World Cup matches. When tens of thousands of people show up with sky-high expectations, “just scanning a ticket” becomes a chain of tech, process, and human decisions that can either build trust or break it.We talk about what fandom has in common across wildly different audiences, then get practical about where friction still lives today: the on-sale moment, the dreaded queue, app download resistance, and the realities of mobile ticketing when phones break or lose power. Andrew shares how the best ticketing teams operate in the shadows, plus why strong SOPs and real contingency planning matter more than flashy features when something goes sideways.We also explore what the next five years could look like, including biometrics, facial recognition for faster entry and concessions, and personalization that helps fans without crossing into “creepy.”If you enjoy smart conversations about fan engagement, venue technology, and the future of ticketing operations, subscribe, share this with a friend in live events, and leave us a rating and review.Recorded Friday, August 28th, 2026Hosts: Damian Bazadona, CEO & Founder, Situation & Maureen Andersen, President & CEO, INTIXGuest: Andrew Bragman, VP, Ticket Operations, SoFi Stadium, YouTube Theatre & Hollywood ParkProducer: Peter Yagecic, Founder, A Mind at Work

Episode metadata supplied by the publisher feed · Published Sep 9, 2026

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Ticketing In The Shadows: How SoFi Stadium Crafts A Seamless Fan Journey

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