TikTok & Beyond: Diversifying Your Content Strategy with Sarah Weiss | Episode 79

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. In this episode, you’ll hear:Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and loyalty.The potential of live shopping on TikTok to create personal connections and boost sales.Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.How product-based businesses can capitalize on the advantage of building email lists.Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list.Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss!Enjoy the chat!ABOUT SARAH: Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it!When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!CONNECT WITH SARAH: https://onbrandbysarah.com/https://www.instagram.com/onbrandbysarahHttps://www.tiktok.com/@onbrandbysarahLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]