EPISODE · Jul 29, 2023 · 2 MIN
TikTok Introduces Zip Code Targeting
from Inner Sircle · host Adam Brown
On this episode, I talk about: TikTok Introduces Zip Code Targeting Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAs This created a challenge for retail support or geo-targeted Aisle campaigns While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiences You can target up to 1500 zip codes per ad group TikTok is warning that targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and yield a higher CPA, which is important to keep in mind when wanting to target a super small number of zip codes
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