TikTok Shop Cannibalizing Agencies? | Halfday Gets Sued | Meta Deep Funnel Optimization

TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEWill Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo.Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done.ALSO ON THE SHOW- Aston Martin's V12 Dreadnought- Lip Pillow x Big League Chew- Maple Boost product iteration- Snapchat: 41% of its users never open Instagram- "The Art of Spending Money"____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693