TikTok: The Martech Game Changer

from That Martech Girl · host Rachel Michaela Gray

In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can learn from. I'm joined by Ronny Lattimore, Client Solutions Manager at TikTok, to explore how brands can leverage the platform to connect authentically with diverse audiences, tap into TikTok Shop's e-commerce potential, and avoid common marketing missteps. We'll also discuss TikTok's unique cultural spaces like Black TikTok and how brands can resonate without being cringy or performative. This episode is packed with actionable insights to help marketers stay ahead in the ever evolving space of social media.Let's rethink how we connect, create, and convert in the TikTok era and beyondhttps://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

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This episode is 22 minutes long.

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This episode was published on January 13, 2025.

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