Tim Butcher of Fromental on finding a niche and owning it

Tim Butcher, founder and creative director of wallpaper company Fromental, runs a truly international operation: Based in England, he and partner Lizzy Deshayes work with a team of artists in China to produce intricate custom hand painted wallpaper at scale. Over the past two decades, the business has expanded to do business all over the world—including a new corporate showroom in New York opening this month. On this episode of the podcast, he speaks with host Dennis Scully about the complex cultural history of Chinoiserie, why the rise of digital printing is both a blessing and a curse, and how smaller brands can win by finding a niche and owning it.  This episode is sponsored by Loloi Rugs  and Room & BoardLINKSFromentalDennis ScullyBusiness of Home