Tim Swindle & Scott Brown (PaddleSmash): Building brand awareness to increase brand recognition

On this episode, we’re joined by Tim Swindle & Scott Brown, Co-Founders of Paddlesmash, the next great backyard game where Pickleball meets Roundnet. We touch upon manufacturing in the US vs internationally, creating new board games, getting games on the shelves of big retailers, the virality potential of games, how its changed getting the products into the hands of the consumer, sending free product out to get content back, QR codes on packaging, and building brand awareness through DTC so there's brand recognition in retail.Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.