I think it's time to double down. Hey guys, if you're like me, you've always had a desire to do more. And deep inside, you've known there's a way and a possibility for you to achieve your dreams, the lifestyle, and achieve the freedom you've always wanted. Because we have what it takes to get things done and learn from others and get the mindset to achieve the dreams we've always wanted.
Welcome to SB Warriors. Hey, what's up SB Warriors? So if you've been listening to the podcast, I've been kind of going through this struggle and where I've been trying to decide what was the right direction to go. With the number of things I'm juggling and how to have focused throughout this journey and seeing success here and then struggling pain points here, I've been deciding where to focus my energy.
And so today I've had the opportunity to help somebody through, talk to them with some of their some of their pain points and just becoming brand new into this space. And so by doing that, I was kind of reaffirming by actually doing something. I was like, oh man, I'm helping give advice, suggestions, how to get some clients. And it made a realize, I need to double down.
And so when I say double down, I need to refocus my efforts and make sure I'm being focused in a direction to where that's going to help the business ultimately grow. And so a lot of times I'll be easily caught by like, oh, look over there. And I'm trying to stay grounded. And maybe some of you guys have been in that situation that you're struggling with one thing.
And then you go, instead of pushing through it, you kind of maybe come back to it and you kind of end up taking more time instead of just going straight through and following through it or getting help. So this kind of helped me by talking to a friend who's getting involved in the space. And I'm like, oh, so what I'm going to do is kind of put some recap of that. And I know in the last podcast, I talked about what direction I'm going to go.
And this talk helped me reaffirm that I need to keep pushing forward in the direction that is ultimately the direction I want to be long term. And whether that's going to happen in a week, two months or two years, I'm going to be patient enough to let that time reveal itself to not to where I feel like I feel this pressure, additional pressure, to do something that I'm not ready to do. But I'm still moving forward. And the key thing is I'm still progressing forward.
I'm still challenging myself. I'm still training. I'm still learning. I'm still growing, being willing to learn from other people who've already been down the road more successful than I.
And so sometimes I kind of feel like, oh, I should know everything right here right now. This very moment. And that's not necessarily true because there's sometimes you only need this much information to get over that little hump to push you forward and keep moving. So that's why I decided to give myself a little bit of break, but I'm still moving forward.
And you can see this by talking with Nancy today. And hopefully you guys like it. Maybe you can gain something from it. And if you like this kind of stuff, I'll put a link in below.
And I encourage you guys to jump in some of the training, ask questions, or join the group. And we can help each other out along the way. All right. Check out this train with Nancy.
Thanks guys. So if we're asking a question like, you're trying to get a new client and how much to ask them for the budget, it really depends on how well you know that niche in the industry and find out what they're doing currently. So if you know what type of businesses are you looking at? Multiple actually, but recently car sales has caught my eye.
Okay. Yeah, they're advertising forward relationships. So they do a number of different things for advertising from paper to internet, to car gurus and all these other things. I think you'd probably best just do it like a strategy call with them, see what they see is working, what's not working, where they're needing areas of improvement.
And then hopefully your knowledge base is at a point where you're like, okay, I can see your week in this area, but you can benefit from this area. And just kind of look at it from a from a stand back point of view to a egalitarian kind of view like, okay, this is what I'm seeing globally and kind of like what could help. But some people just need help in one thing. So it's really going to depend if you want to like be super niche and what you want to do, or if you want to kind of be like, oh, you can help them in a broad range of things to do.
My suggestion would probably be maybe start off niche so you know that one thing. And then broad now as your as your knowledge base increases. That's the curious part is what is a good niche and that's what I'm like defaulting at and where I'm curious as to I like certain certain areas within I bounce back to fitness, let's just say. Yeah, nothing like I know we both are passionate about fitness.
Yeah, you know, there's nothing wrong with that. I think here's the thing. You being relatively having some experience, but you're not like super in-depth into those three years. There's nothing wrong with getting a client and helping them through this process.
And even some clients will like you don't charge me your normal outright fee, but you're doing the work for them, but you're also advertising on their dime. So it's a catch 22 where you're learning, you can learn from them, but then you're not you're not getting the benefit of a financial gain as much as you would if you already had an existing system. You already knew what worked, what didn't work. And that's going to be true for almost any niche.
Like I said, you go, hey, you need to be spending at least $2,000 a month. Well, some people has a lot and other people's had to drop in the bucket. So it's really going to depend on that particular client. I think the more probing questions you can find, I think you can figure out how much it's cost you to get a customer and then what methods they're doing it.
So that's why I wish you for like, hey, how much does it cost you to acquire a customer? Most people don't know that. And so if they don't know that, then it just becomes numbers. Okay.
So they ran this campaign here, say it's a paper campaign, and they got X amount of customer costs, X amount of dollars, and you just do the math. And so, okay, this is how much it costs you to the customer. Most people probably only track it. They just know they have a budget to spend.
They spend it. So if they don't know that, then you can talk to them about like, okay, well, what we like to do is figure out the science behind the advertising, both the psychological and the numbers that you can put together, your strategy to help them utilize whatever system, whatever it's Facebook, Instagram, whether it's YouTube, paper ads, whatever it is, PPC, that you had that ability to shift gears and figure out what that cost is to acquire your customer. What do you believe is the most effective right now as it is on what social media? You know what?
Each platform has its plus and minus. So it depends what kind of card you'll ship it and who you're targeting. So I always say know who you're trying to advertise to. If you know your idea of customer is 30 to 50 years old, they're going to be hanging out in one space where somebody 18 to 25 is going to be hanging out in another space.
So you want to kind of be in those places where those people hang out, and whether it's websites, whether it's social media platforms itself. So that's what we always talk to you. If you hopefully you have the chance to read the dot com series book. Working on it.
I love the way he did in the beginning though, where he just where he got the, I'm going to explain it, the giveaway. He created from there where he was able to create an email list based up what other people were putting in from their products. And then he was able to sell them like t-shirts and ex things after that. I thought that was super awesome.
Yeah, it's crazy when you start seeing other people have done. You're like, oh, that seems so simple. Why didn't I do that? So here's the thing I would suggest you do is don't try to read.
This is my problem. What I did, I tried to recreate and figure out what it was versus just going to say, here's a proven system and you can utilize that system. Some systems, you'll have to figure out that if it's there and existence, it's not going to, hey, I'm getting a return on investment. This and this and this and already breaking it down for you for dealerships or for fitness.
Then you can duplicate that system. And that's one of the best ways to do is add hacking, where you work backwards, you add hack other people, and you can kind of see what they're doing. Besides asking them, like what are they required cost and all, what's something else that would be good to ask them? So what would be the information that I would need for the customer to start them off already?
So what you got to figure out is, you got to figure out what they're currently spending advertising and again, back to how much they're getting to acquire a customer. You can also, then you want to kind of, if you can, get what's your average, we call it say cart value, but they'll make you say what's your average purchase per consumer. Now, with the auto dealership, it's going to be a lot higher. And what makes it a little bit if you're versus a service model, which I tend to work more with, is that they have, you kind of know what their margins are, but auto dealerships, I really don't know their margins.
So it's a little bit, it's hard to tell, because someone buys a $50,000 car, you know, are their margins, you know, like they always say, oh, they only make $500 off this car. You know, so they say, but it's like, okay, well, yeah, we can also get money from the manufacturer. So like, you're not being exactly transparent, but we don't know what that actually means for the dealership itself. It would be like advertising.
It would be their own cost added onto the price, but besides that, that is the only original two things that they are spending. What social media help for as far as like bringing in custom, like branding. And so there's a difference between branding and creating offers. Because some people just want to be branded and you're like, in our world, we're thinking, no, we got to bring in customers through some sort of sales process.
Does that make sense? So branding would be expanding their name to more people for them to see and to, let's just say for them to follow them. Ideally, yeah, some people that, but at the end of the day, the branding is for them to get customers. I think it depends on the budget of that particular company.
I prefer to try to get customers versus just brand, because then you're, to me, the point is to get customers. That's why. I mean, that's our deal. Sometimes we want what they want.
True. Yeah. And that's the thing is find out what they need. Because if they're like, hey, we're fine with this, this and this.
We just need help with that. And see if that's what you want to facilitate. You got to find opportunities within their existing advertising. So they might be going, hey, I'm doing a pay-per-click advertising and we're spending $7,000 a month on this.
And you go, oh, okay. Well, how's that? You know, as you return an investment on that. And if they can't give you a number, they're not paying attention to it.
They don't know how effective or non-effective it is. So today with social media, you have to integrate media's film, images and constantly engage people. So they're most dealerships already been using video still. I'm going to go ahead and stop the interview here.
It gets a little bit longer. And it's really going to be, but those who want to see the full length interview can go to the group and I'll post the whole interview where we kind of go more information, how to get started and how to get that first client and what you tips you can use to start generating additional income. Hey, SB Warriors, thanks for listening today's podcast. If you'd like to get more information on how you can grow your business with a $100 advertising credit, just go to the homepage, SB Warriors and check out the $100 ad credit.
And you can get started to advertise your business in literally C thousands of people. And if you like today's show, we ask that you leave feedback on iTunes with a nice review and simply tell us what you think and share it with others. Keep pushing SB Warriors and thanks again and see you next time.