Tips for Conducting a Trade Secret Assessment with Rob Jensen

from IP Talk with Wolf Greenfield · host Wolf Greenfield

Trade secrets aren’t static. Companies should regularly reassess the status of their trade secrets and make necessary adjustments to ensure they remain protected at all times. In this episode of IP Talk, shareholder Rob Jensen offers advice on how companies should approach an annual trade secret assessment.01:00 - Why this is a good time of year to review trade secret protections01:40 - Exploring trade secret inventory and common mistakes03:37 - How the value of a trade secret impacts how it should be protected04:42 - Ensuring employee confidentiality05:40 - Things to keep in mind across industries07:28 - Rob’s final words of advice regarding trade secrets

What this episode covers

Trade secrets aren’t static. Companies should regularly reassess the status of their trade secrets and make necessary adjustments to ensure they remain protected at all times. In this episode of IP Talk, shareholder Rob Jensen offers advice on how companies should approach an annual trade secret assessment. 01:00 - Why this is a good time of year to review trade secret protections 01:40 - Exploring trade secret inventory and common mistakes 03:37 - How the value of a trade secret impacts ho...

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Tips for Conducting a Trade Secret Assessment with Rob Jensen

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This episode is 8 minutes long.

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This episode was published on July 17, 2025.

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