Tips for Marketing Effectiveness Success

An episode of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Tips for Marketing Effectiveness Success" was published on August 27, 2024 and runs 31 minutes.

August 27, 2024 ·31m · The IAB Australia Podcast

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Episode Description

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.

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