Tips From a Brand-Building Expert

After years spent building brands at her design studio, Well Fed, Celeste Perez decided to bring her own consumer product to market: Droplet, a line of stress-balancing adaptogen and superfood-infused sparkling beverages.   Droplet launched right at the beginning of the pandemic and wow, does Celeste have some stories. Hit play to hear the speedbumps she hit while launching and how she beat them—and learn about the B2B marketplace building out Droplet’s retail strategy and the tools the team use for everything from inventory management to subscriptions. LINKS:  Get our free newsletter for tips, biz boss, and more resources. https://femalefounderworld.beehiiv.com/  Register for our free New York panel and networking event! https://newyork.shopify.com/femalefounderworld04071 Learn more about Droplet: https://drinkdroplet.com  Learn more about your ad choices. Visit megaphone.fm/adchoices