Tips to Improve How You Market to Different Generations

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows.Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.