EPISODE · Apr 23, 2024 · 28 MIN
Tired of Pretty Ads That Don’t Sell? This “Ugly” Approach Works
from The UnNoticed Entrepreneur · host Jim James
Get Noticed! Send a text.Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering evangelists.If you’re weary of wasting spend on flashy yet fruitless tactics, embrace the method in Wayne’s madness. Let time-tested fundamentals fuse with original thinking to humanise outreach and align teams. Soon you’ll smile at sales, not ads, that deserve the “beautiful” label.Recommended book: Michael Jackson, Inc by Zack O'Malley GreenburgGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Prowly - the media relations platformProwly has everything you need to get your PR work done.Build responsive quizzes.Generate higher quality, higher converting leadsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/
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Get Noticed! Send a text. Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing. The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empow...
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Tired of Pretty Ads That Don’t Sell? This “Ugly” Approach Works
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