🔴🇹🇷 #TKNSA Faaliyet Raporu Analizi 2025/12

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☕ Yayınlarımızı Destekleyin: Market Risk'e katkıda bulunmak isterseniz Google güvencesiyle buradan destek olabilirsiniz: 👉 https://tabildot.com.tr/marketrisk/destek/2025 Yılı Finansal ve Operasyonel Önemli GelişmelerFinansal Performans: Teknosa, 2025 yılında reel bazda %8 daralma ile 83,5 milyar TL ciro elde etmiştir. Yüksek finansman maliyetlerine rağmen operasyonel verimlilik sayesinde FAVÖK (EBITDA) reel olarak %10 artışla 4,2 milyar TL'ye ulaşmış, FAVÖK marjı ise %5 seviyesinde gerçekleşmiştir. Şirket yılı 2,25 milyar TL net dönem zararı ile kapatmıştır.Dijital Dönüşüm ve E-ticaret: "Digital-first" stratejisiyle e-ticarette 15,7 milyar TL brüt işlem hacmine (GMV) ulaşılmıştır. Teknosa pazaryerindeki ürün sayısı 250 bini aşmış, satıcı sayısı ise 1.400'e yaklaşmıştır. E-ticaretin toplam net satışlar içindeki payı yaklaşık %11 olarak kaydedilmiştir.Yapay Zeka Uygulamaları: Sektörde bir ilk olan yapay zeka destekli satış asistanı "Bilge" ve satış anında destek sunan "Satış Sihirbazı" aktif olarak kullanılmaya başlanmış; Bilge'yi kullanan ekiplerin performansında 8 puanlık bir artış gözlenmiştir.Yatırımlar ve Mağaza Ağı: Teknosa, dijitalleşme ve mağaza deneyimi odaklı olarak toplam 954 milyon TL tutarında yatırım gerçekleştirmiştir. Toplam 141 mağazanın 74'ü yeni dijital konseptle hizmet vermektedir.Sürdürülebilirlik Başarıları: Şirket, BIST Sürdürülebilirlik Endeksi'ne dahil olmuş ve CDP İklim Değişikliği Programı'nda A- (Liderlik) notunu korumuştur. Ayrıca, İklimsa markasıyla güneş enerjisi (GES) alanında 32 MW kurulu güce ulaşılmıştır.Müşteri Sadakati: TeknoClub sadakat programı üye sayısı 5 milyonu aşmıştır.

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How long is this episode of Market Risk TR?

This episode is 23 minutes long.

When was this Market Risk TR episode published?

This episode was published on March 7, 2026.

What is this episode about?

☕ Yayınlarımızı Destekleyin: Market Risk'e katkıda bulunmak isterseniz Google güvencesiyle buradan destek olabilirsiniz: 👉 https://tabildot.com.tr/marketrisk/destek/2025 Yılı Finansal ve Operasyonel Önemli GelişmelerFinansal Performans: Teknosa,...

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