תכנית מעסיקים להפחתת השימוש ברכב פרטי ושימוש באלטרנטיבות להגעה לעבודה

from פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel · host Maala - Business for Social Re

יעל פטקין, מנהלת תחום יזמות בחברת נתיבי איילון, מספרת על יוזמה של החברה לתת כלים למעסיקים ולעובדים להפחית את השימוש ברכב פרטי ולהשתמש באלטרנטיבות להגעה לעבודה. עבור מעסיקים רבים, עיסוק ברווחה התחבורתית של העובדים לא נמצא באג'נדה שלהם, ממגוון סיבות, וביניהן מיעוט זמן, משאבים וכח אדם, ועד חוסר היכרות עם אלטרנטיבות ופתרונות קיימים. המיזם של נתיבי איילון שואף לייצר פתרון למסה של ביקושים עם אלגוריתם המסייע לקבוע אילו פתרונות הכי מתאימים למעסיקים ולעובדים. החברה נמצאת בשטח עם המעסיקים ומסייעת להם במימוש הפתרונות. פרק זה הוקלט במסגרת מפגש מקוון על המשמעות הכלכלית והתחבורתית של עבודה מהבית, שהתקיים ב25.6.2020

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