To niche or not to niche

The Coffee Run Live Ep516 - to niche or not to niche… that is the question. And what about the people I’m cutting off? And what about the people who NEED me? And what do I do about the people who can’t afford me? Waahhh. It’s ok. Join me today for my take on it. For those joining in on the fun, here's the deal. You SHOULD niche... because it makes YOUR life easier. It makes it easier to connect with your audience through your marketing. Most people when they THINK about niching get worried about being too specific or cutting out a whole section of people.... But the REAL fear is that there's not enough people who will respond to that marketing and they'll therefore not make money. BUT... WHAT IF... doing the Hot Coal Client(TM) niching exercise was actually the thing that helped you to get FASTER results? To make more money.... And also there was the slap in your face reminder that to make $500/year, you only need 83 people spending on average $6K with you per year. YES. You should always niche. It will make your life easier.