To Niche or Not to Niche: How specialised should your business be?

“You should find your niche” Easier said than done…Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place?Don’t worry, they’ve got the Secret Sauce🌶️ to help you find a niche that actually serves your strengths and leads you to more of your favourite kind of work.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 LinksHow Brands Grow - Byron SharpObviously Awesome - April Dunford2 Bobs PodcastNiche Etymology 🙄✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.