EPISODE · Aug 17, 2021 · 13 MIN
To Niche or Not to Niche? - Jimmy Nguyen : 1
from B2B On Air
Should you go after a general audience or pursue a niche? Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after. He covers questions like: Who are my customers? What language do my customers use? Are they searching for my product or their questions? As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.
What this episode covers
Should you go after a general audience or pursue a niche? Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after. He covers questions like: Who are my customers? What language do my customers use? Are they searching for my product or their questions? As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.
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To Niche or Not to Niche? - Jimmy Nguyen : 1
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