To Niche or Not to Niche? - Jimmy Nguyen : 1

Should you go after a general audience or pursue a niche? Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after. He covers questions like: Who are my customers? What language do my customers use? Are they searching for my product or their questions? As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.