To Save Barbie, They Had to Change Her

What this episode covers

Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy history, to discover just how much our toys say about ourselves. The “Build For Tomorrow” book is almost here! Grab your copy at www.jasonfeifer.com/book Get in touch! Newsletter: jasonfeifer.bulletin.com Website: jasonfeifer.com Instagram: @heyfeifer Twitter: @heyfeifer mfmpod.com Indeed.com/ARCHIVE Jordanharbinger.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Build For Tomorrow?

This episode is 43 minutes long.

When was this Build For Tomorrow episode published?

This episode was published on July 28, 2022.

What is this episode about?

Barbie sales were plummeting. A new leader had a vision: The doll needed to be “a reflection of our times.” But how do you make something more modern? In this episode, we learn how Barbie took some big risks — and then take a trip through toy...

Can I download this Build For Tomorrow episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.