Το ταξίδι του branding είναι μακρύ

from Business & Marketing Tips | Θέμης Σαρανταένας · host ATHENS VOICE

Στο 202o επεισόδιο του podcast Business & Marketing Tips της Athens Voice με τίτλο «Το ταξίδι είναι μακρύ!», μιλάμε για το branding ως μια μακροχρόνια διαδρομή που απαιτεί υπομονή, συνέπεια, αυθεντικότητα και πραγματική προστιθέμενη αξία. Με αφετηρία τους Beatles The Beatles και ένα χαρακτηριστικό παράδειγμα από τη Nike, εξετάζουμε γιατί τα δυνατά brands δεν χτίζονται με βιασύνη, αλλά μέσα από διάρκεια, αντοχή και στρατηγική προσήλωση στον χρόνο.

Episode metadata supplied by the publisher feed · Published Apr 22, 2026

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Το ταξίδι του branding είναι μακρύ

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This episode was published on April 22, 2026.

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