Todos Santos Growth, Controversy & Santa Terra with Abe Juárez

Todos Santos is growing, and with that growth comes one of Baja California Sur’s most important questions: how can a town evolve without losing the identity that made people fall in love with it?In this episode of The Nick Fong Podcast, Nick sits down with Abe Juárez for a direct conversation about Todos Santos growth, controversy, and Santa Terra. Abe shares the story behind Santa Terra Reserve, the project many people know through Oystera, and explains the vision behind its gardens, farmland, walking trails, restaurants, cultural events, open spaces, and community-driven experiences. The conversation goes into the questions surrounding development in Todos Santos: low density, water concerns, misinformation, community feedback, infrastructure, local employment, cultural preservation, and the responsibility developers have when entering a small town with a strong local identity.Nick and Abe also discuss why Todos Santos is so protective of its character, why many residents fear becoming “another Cabo,” and how growth can create both opportunity and anxiety for local families, Mexican residents, foreign homeowners, artists, entrepreneurs, and investors.This episode is especially relevant for anyone interested in Todos Santos, Baja California Sur real estate, Santa Terra Reserve, Oystera, responsible development, community planning, and the future of the Pacific side of Baja Sur.Listen to the full conversation and subscribe to The Nick Fong Podcast for more episodes on Baja California Sur, real estate, lifestyle, investment, and the people shaping the region.