Tom Ferry on the keys to building a people-first business

On today's episode, we had the pleasure of sitting down with an extraordinary guest you might already know. Since 2014, he has consistently been ranked as the number one real estate educator by the Swanepoel Power 200. Tom is not only a prolific author, but also the Founder and CEO of Ferry International. With a massive following on YouTube and social media, and over 30,000 hours of one-on-one coaching with agents and industry experts under his belt, we are thrilled to welcome Tom Ferry to the Power House podcast. Tom and Clayton’s chat is all about entrepreneurship, personal branding and marketing, and building a strategic approach to business growth in a changing market. He has had a lot of successes — and just as many failures. Now, Tom has a strong focus on building a client-first approach to sales and also has some really interesting thoughts to share about AI, the rise of artisan agents, and scaling a new business through personalized team-building. Here’s a glimpse of what you’ll learn: A client-first sales and marketing approach is crucial. Coaching involves understanding the psychology of clients and helping them overcome barriers and mindset shifts. AI can play a significant role in the real estate industry, from coach-client selection to improving customer success and providing valuable insights. There is a rise of artisan agents who focus on providing a high-quality experience for clients, even if they don't do a high volume of transactions. Continuous learning and staying relevant are crucial in the industry, and technology adoption done right can be a game-changer. Related to this episode: Tom Ferry | Linkedin Ferry International | Linkedin Tom Ferry | Instagram Tom Ferry HousingWire | YouTube HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.