PODCAST
Elite Marketers Private Podcast
Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.Tune in to learn, grow, and take your marketing game to the next level. Happy listening!
Episodes
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[Steve Brossman] Six-Figure Success as a Podcast Guest (With No Pitching)
Steve Brossman is on a mission to demystify the path to achieving six-figure earnings as a PodGuest without the hassle of hosting your own podcast, or pitching. Based on a blueprint that has been meticulously crafted over three years, discover how 70% of your income can be secured before the…
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[Scott Bywater] Leverage AI Emall
This podcast discusses how to leverage AI to create effective email marketing campaigns. The host explains that email marketing has a high return on investment and is a powerful way to build authority and generate sales. He outlines a process of using AI to quickly create reports and other…
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[Audra Carpenter] How to Leverage AI to Automate Social Media, While Still Being Authentic & Genuine
It’s hard to be consistent on social media, but AI has changed all that. Discover how it can be used to engage with your audience across Instagram, Facebook, Linkedin and Twitter while ensuring each interaction feels personal and genuine. With a profound understanding of market dynamics and...
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[James I Bond] How the World’s Leading Brands Create Big, Sticky Ideas
As one of America’s leading behavioral management specialists, James became fascinated with how beavioral management could be used to simplify a person’s ability to persuade just about anyone. More than 25 years of research and application across a wide range of industries led to his development…
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[Grant Thom] Building Lasting Value: Grant Thom's Blueprint for Marketing Assets
Grant will be revealing how to build marketing assets, not just campaigns. In the vast landscape of marketing, where many are chasing the fleeting allure of campaigns and short-term promotions, Grant Thom stands apart. With over 35 years of international advertising and marketing experience…
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[Zac Mason] The Blueprint to LinkedIn Optimisation
Meet the marketing maestro who's turned LinkedIn into a goldmine. Zac Mason, the ingenious founder of the Metabolic-Recomp-Method, has garnered a jaw-dropping 2,232,638 impressions in just one year. But it's not just about fitness; it's about leveraging LinkedIn to its fullest potential. Zac has...
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[Oksana Koriakova] Direct Mail Mastery: Getting Meetings with Anybody
The key to success often lies in getting meetings with the right people. It's a skill that can open doors, create opportunities, and elevate your career to new heights. Recognising this pivotal need, this event reveals two completely different methods of securing those crucial meetings. Session…
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[Bill Kerr] Mastering Lead Generation with Cold Emails
Speaker #1 The key to success often lies in getting meetings with the right people. It's a skill that can open doors, create opportunities, and elevate your career to new heights. Recognising this pivotal need, this event reveals two completely different methods of securing those crucial…
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[Tom Poland] The Art of Finding High-Quality Joint Venture Partners
Tom discusses his process for finding and managing successful joint venture partnerships to promote each other's webinars. He uses a freelancer to identify potential partners, qualify them based on criteria like their email list size, and approach the best fits. Partners receive 3 customized…
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[James Yuile] Tips For Demographic and Audience Targeting
The podcast discussed various strategies for using Google display advertising effectively. It emphasized the importance of highly targeted advertising based on location, demographics, and past search interests. A case study showed how targeting specific tradespeople by the websites they visited…
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[Johann Nogueira] Harnessing the TikTok Attention Economy
Ready to tap into the TikTok attention economy? Join us as Johan unravels the secrets behind effective digital marketing campaigns! With a unique vantage point that allows him to delve deep into myriad campaigns, Johan has discovered a game-changer: 2-minute videos can outperform hour-long...
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[Jonathan Callinan] Switch Your Service to a 6-Figure Membership Without the Usual Tech-Aches or Trial and Error
The podcast discussed how memberships and subscriptions are becoming increasingly important for businesses as trust in big tech declines. Creating a successful membership involves providing high value experiences and content to attract people initially, while the community and networking aspects...
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[Marcus Santamaria] Creating an Annual Marketing Calendar for Your Business
Marcus shared his system for creating monthly sales surges using a 1-hour reload email sequence sent throughout the year. The emails promote different products or topics each month, with the content needing only minor updates each year. Attendees discussed ways to apply this approach in their own...
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[Johann Nogueira] Automating Lead Generation and Onboarding with AI
The podcast discussed how to create effective offers and marketing campaigns to generate qualified leads. Johann presented how he transformed his company's failing offer by focusing only on what clients wanted, which was qualified leads. He launched a new campaign promising 1,000 leads for $300...
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[Tom Anton] Contacting Super Affiliates to Promote Your Products
Tom provides advice on how to get promoted by super affiliates to reach over 1 million warm prospects within 90 days. He explains how to find and properly approach super affiliates through various online channels and communities. It is important to make sure the product is a good fit for the...
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[Carly Faragher] Fast Tracking Your Way to a TEDx Talk
Carly helps people land TEDx talks within 30 days using her methodology called "land, learn, leverage." She discussed the process of ideating a talk topic, developing the idea into a script, and maximizing the talk's reach through marketing. TEDx talks can be given at live or online events, or...
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[Tim Hyde] Leveraging LinkedIn and Social Media Groups to Grow Your Network and Business
The podcast discusses using a pipeline management system to track prospects on LinkedIn. It allows automatically adding leads to the pipeline from groups and profiles. Messages can be sent to prospects through templates as they move through the stages. Responses have been around 40% positive....
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[John Hubbard] Gathering Input to Build Solutions that Resonate
The podcast discusses different workflows for using ChatGPT as a collaborator to improve processes like coaching steps. It provides examples of prompting ChatGPT to suggest improvements, ask clarifying questions, and generate additional steps. The host demonstrates how to create a client avatar,...
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[Russ Stephens] The Strategy That Turns Old Leads Into New Sales
The podcast discusses an opt-in funnel and sales process used by a building company. Prospects are scored after opting in and the top 20% are pursued. A 3-day follow up process of phone, SMS, and email is used to maintain regular contact. Detailed information is gathered from prospects at each...
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[John Dwyer] Learn To Deliver The Unexpected!
The podcast discusses different marketing strategies for getting free publicity, including being provocative or providing artificial "wow factors". It also describes a program where businesses can purchase travel vouchers for clients for $29.50 each that the clients can redeem for holidays worth…
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[Rory Bland] Storytelling Techniques for Creating Viral Content on TikTok
The podcast discussed how to effectively use TikTok for business and building an audience. TikTok is growing rapidly and can reach many potential customers, especially younger demographics. Rory recommends creating engaging storytelling content that brings people along on a journey, rather than...
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[Michael Hanson] Finding the Human Element in Your Brand Story
The podcast discusses the importance of personal branding and storytelling for businesses. It advocates using the "why, fight, contribute" framework to craft an authentic personal backstory. Stories that convey passion and heart are most effective at connecting with audiences. Viewers relate to...
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[Brendan Goleby] Non-Traditional Strategies for Success: Growth Hacking Techniques that Deliver Results
Brendan shared how he leveraged data scraping and events to build influence in regional areas. He discussed scraping databases from Google, Yellow Pages and LinkedIn to find contact information for local businesses. Brendan then used this data to fill over 30 networking events across various…
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[John Hubbard] High-Quality Video Testimonials: Tips and Techniques
The podcast discussed how to create effective video testimonials to promote high-ticket products and services. The presenter, John Hubbard, shared his systematic process for capturing high-quality story-based testimonials that emotionally connect with prospects. He emphasized addressing fears and...
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[Scott Baker] The Power of Video Testimonials
The podcast discusses the benefits of video testimonials for businesses, such as boosting social proof and online reputation. It promotes a platform that makes it easy for clients to record and share video testimonials. Capturing video testimonials is challenging due to the filming, editing and...
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[Grant Thom] Building Trust and Connection Through Brand Storytelling
The podcast discusses the value of branding for businesses. It explores how brands can build recognition and reputation over time to increase their worth and negotiating power. Grant shares strategies for differentiating a brand through visuals, messaging, and creating engagement with audiences.…
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[Kim Angeli] Leveraging Neighbourhood Connections for Business Growth
The podcast discussed how to use the neighborhood platform Nextdoor to attract local clients and customers. Nextdoor allows businesses to create free posts that are visible to thousands in a 2.5 mile radius. Speaking from experience, Kim explained how focusing on gratitude and building trust…
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[Simeon Cryer] Driving Over $1 Million in Additional Revenue Through Digital Marketing
The podcast discussed strategies for generating qualified leads through personalized messaging on Facebook ads. The presenters emphasized testing different ad formats and copy styles, and described their approach of using empathetic, conversational language in messages to prospects. This allows...
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[Ari Galper] From Feast to Famine: Finding a Consistent Sales Model
Ari Galper discusses how he has refined his sales methodology over 20 years into a "1 call sale" approach with high-margin, low-volume clients. He walks through his journey, from various business models to realizing less clients could mean more income. Ari now focuses on qualifying leads through…
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[Scott Hallman] Leveraging Trusted Partnerships to Empower Business Owners
The podcast discusses how marketing agencies can increase their value and income by helping clients optimize different aspects of their business to improve profits and valuation over time. This includes helping clients improve marketing, operations, team development and more. By taking a more...
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[John Bellamy] Leveraging LinkedIn for B2B Lead Generation: Strategies That Work
The podcast discussed various strategies for generating leads and sales on LinkedIn. Specific filters for targeting prospects through LinkedIn Sales Navigator were outlined. Case studies showed how different companies used Sales Navigator in combination with direct messaging to connect with...
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[Johann Nogueira] Leveraging AI and Marketing Automation in Business
The podcast discussed how businesses can use artificial intelligence and machine learning for lead generation, content creation, and marketing automation. Specifically, AI can be used to find ideal customers, nurture leads with personalized content, run targeted digital ad campaigns, and optimize...
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[Sky Stephens] Growth and Success: A Detailed Look Inside One Company's Journey
The podcast discusses how they grew their coaching business from a small team to over 20 employees. They had a detailed plan in place from the beginning with clear values, vision, and systems. Recruiting new team members was done very carefully through a rigorous process to find the best...
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[Jase Voigt] Collaborating for Success
The podcast discusses strategies for finding joint venture partners and making initial contact. It emphasizes doing research beforehand to identify potential partners that would benefit from collaborating. Calling directly is recommended rather than emailing, and the discussion provides tips for...
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[Cody Butler] Scaling Your Business with Strategic Partnerships
The podcast discusses how to generate business leads through guest appearances on other podcasts. Cody recommends clearly defining your ideal client and transitioning guests smoothly into an offer. He found success by targeting other business coaches and consultants on podcast directories, then...
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[Alex Pirouz] From Struggling Solopreneur to Thriving Business Owner With LinkedIn
The podcast discusses strategies for generating leads and managing opportunities on LinkedIn. It emphasizes having a clear target audience and publishing engaging content. Automation tools are discouraged as they can get accounts banned. Software was introduced that helps users strategize...
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[Scott Baker] Insights into Effective Communication and Language Patterns
The podcast discussed techniques for effective communication and persuasion. It focused on using questions like "What causes you to say that?" to understand others' perspectives better. Simple language patterns were also covered, like saying "What I'm hearing you say is..." to confirm...
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[Kate Vander-Voort] Building Authentic Connections and Thriving Communities Through Shared Experiences
The podcast discusses strategies for building engaged communities on social media through understanding customer pain points and sharing authentic, solution-focused content. Creating customer avatars that capture granular details about audiences allows targeting content to their specific needs....
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[Alexi Neocleous] How Focusing on Direct Mail Helped Us Land Our First Clients as a New Service Business
The podcast discusses how Alexi built his consulting business to generate over $1 million per year with little work required from himself. He focused initially on finding the right client fit and narrowing his market instead of trying many different approaches. Systems and processes were...
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[Tom Poland] Using a Systematized Approach to Qualify, Quantify, and Build Win-Win Relationships with Other Marketers
Tom discusses his process for finding and partnering with other influencers to promote each other's content through webinars and email lists. He uses an algorithm created by a data scientist to identify potential partners based on their website metrics. Partners then qualify themselves through a...
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[Ari Galper] Trust-Based Writing
The podcast discussed the importance of using a trust-based approach in written communications, especially emails. It recommended focusing first on the problems or issues customers are facing rather than immediately promoting your solutions. An example email was provided that addressed specific...
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[Scott Baker] The Importance of Online Reviews for Business Reputation and Growth
The podcast discusses the importance of online reviews for businesses and strategies for getting more reviews. Scott shares that he has had success getting review responses through text messages. The discussion focuses on first getting positive reviews to build up a strong online presence and...
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[Nik Thakorial] Optimizing Your Marketing Funnel Through Data Analysis
The podcast discusses how to segment customer data to better target different market groups. Nick demonstrates using pivot tables to analyze purchase data and identify higher lifetime value segments based on factors like gender and appeal. Segmenting the weight loss market by motivation, like for…
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[Mark Anthony] Making the Shift from Agency to Paper Lead Model
The podcast discusses how Mark transitioned his agency from a traditional model to a paper lead model, where they build websites and generate qualified leads for clients. This has resulted in clients spending more money and Mark making a lot more profit. YouTube has been very successful for lead...
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[Cody Butler] Leave a Great Impression: Tips for Being a Positive and Memorable Podcast Guest
The podcast discusses how podcasting can be an effective marketing strategy, particularly for generating leads and building influence. It notes that in the past year, podcasts generated almost all of Cody's business. Some benefits highlighted include building JV relationships, creating backlinks...
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[Matt and Liz Raad] Building for Resilience and Growth: A Discussion on Developing Evergreen Assets and Exit Strategies
The hosts discuss the booming market for buying and selling websites and online businesses. Valuations have increased dramatically over the past decade, with some sites now selling for over 10 times monthly profit compared to under 1 times profit in the past. Large private equity firms and...
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[Tom Poland] How My Clients in 29 Cities Around The World Enjoy a Weekly Flow of New Client Inquiries
The podcast discusses Tom's process for generating consulting clients through webinars. He uses webinars to educate, motivate, and qualify large groups of prospects. Prospects then go through a booking system where they agree to conditions and watch a replay before meeting with Tom one-on-one. By...
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[Russ Stephens] Qualifying website visitors through a guided funnel to identify high intent leads
The podcast discussed how a builder removed tripwires from their marketing funnel and saw improved results. It also explored classifying leads better upon opt-in, such as asking if they are a builder, which 85% of people answered. Removing low quality leads from their database improved email open...
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[Anthony Fernando] The Power of Converting Written Content to Video
The podcast discussed Vidnami, a new video creation platform that uses AI to automatically generate videos from scripts and voice recordings. It allows users to quickly make professional-looking videos with talking head clips, b-roll footage, and images. The host demonstrated how to create an...
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[Suzi Dafnis] Leveraging Online Summits to Attract New Clients
Suzi organized two successful online summits for women entrepreneurs over two years, bringing in high-profile speakers like Seth Godin and Guy Kawasaki. The summits were free to attend and included video sessions, workbooks, and playlists. Marketing involved landing pages, social proof, and...
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ABOUT THIS SHOW
Welcome to the Elite Marketers Exclusive Podcast, a private audio series designed specifically for our members. This private podcast is your gateway to insightful presentations, thought-provoking discussions, and exclusive content from some of the most innovative minds in the marketing industry.Each episode features special member presentations where our community's brightest share their expertise, experiences, and cutting-edge strategies. From in-depth discussions on the latest marketing trends to practical advice on navigating the ever-evolving digital landscape, our podcast offers a wealth of knowledge to help you stay ahead of the curve.As a member of Elite Marketers, you have exclusive access to this rich resource. Whether you're looking for fresh ideas, inspiration, or insights from industry leaders, the Elite Marketers Exclusive Podcast has you covered.Tune in to learn, grow, and take your marketing game to the next level. Happy listening!
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