Tom Shapiro Made $40M… Mailing Movie Tickets

Today we chat with Tom Shapiro. Founder and CEO of Stratabeat, the legendary B2B organic marketing agency.Want his free GEO playbook?Message me on LinkedIn or Twitter and I’ll send it to you (links below)————————————💼 Join 47,000+ following on LinkedIn:  https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor0:00 Meet Tom Shapiro1:03 Need to turn the business around4:20 Why following best practices = failure8:27 Be Radically Different (in Marketing)13:09 Japan vs US Business culture18:59 Your business culture is an extension of you19:43 Avoid these hiring mistakes23:40 Testing candidates (across levels)25:21 When to use a Freelancer vs hire in-house29:20 The investment everyone misses (Onboarding!)32:59 What to do when you sell too much36:28 How you see the world different (in next stage of business)39:00 Get Tom’s AI SEO playbook