Tom Webster on The Mobile Commerce Revolution

In this Marketing Over Coffee: Learn about The Mobile Commerce Revolution from author Tom Webster Direct Link to File VP strategy and marketing at Edison Research - The Infinite Dial BrandSavant The Marketing Companion Producer of the Award Winning Friday Five Tom's co-author is Tim Hayden The greatest change is the history of industry - mobile as behavior The narrow circle of apps and the success of Starbucks app The new social security number and one to one marketing The Behavioral Strategist - create the flow or discover it? Mobile and the rest of the world   Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.