Top Fans Fuel Loyalty (Akshay Madhani and Jamie Schneiderman)

In this episode, Jamie welcomes Akshay Madhani, co-founder of Scrollmark, to discuss the evolution of marketing in the digital age. Akshay shares the Scrollmark journey from his time at Facebook to launching a platform that helps businesses connect with customers through underutilized social messaging platforms. The conversation explores the benefits of organic social marketing and the innovative product, Social GBT, designed to help influencers strategize their content for better engagement. Akshay also delves into the challenges of lead generation and scaling a startup, providing practical insights for entrepreneurs and marketers alike.🔗 Guest & Resources  Connect with Akshay Madhani: https://www.linkedin.com/in/akshaymadhani/   Check out Scrollmark: https://www.scrollmark.com/ 🤝 Connect with Me: https://www.linkedin.com/in/jamieschneiderman/   Unstuck Your Business: www.unstuckyourbusiness.com 📌 Chapters  00:00 – Welcome and Introduction to Akshay Madhani  00:36 – Understanding Scrollmark  01:43 – Akshay Madhani's Journey and Insights  02:30 – Major Shifts in the Industry  04:11 – Key Technologies and Innovations  05:37 – Market Demands and Challenges  06:54 – Opportunities and Cautions in the Field  09:42 – Real-world Applications  11:13 – The Future of Content and Learning  12:17 – Insights on Collaboration and Teamwork  14:13 – Strategies and Best Practices  15:20 – Balancing Creativity and Growth  16:56 – Lessons Learned  18:24 – Engaging with Scrollmark  19:56 – Final Thoughts and Key Takeaways  🔑 Keywords  startup finance, investor readiness, due diligence, financial modelling, startup reporting, fundraising preparation, SaaS metrics, tech founders, cash flow management, management accounts, financial operations, startup compliance, data room management, VC expectations, scaling finance systems  👉 Want to be on the podcast? Send an email to [email protected]